AI promises major operational gains, yet 95% of projects fail to deliver measurable ROI. This webinar explored what sets the successful 5% apart—and how mid-market leaders can join them. Learn how to overcome common derailers like poor data quality and integration gaps, and discover a practical, phased approach to building AI readiness, ensuring adoption, and achieving long-term value.
What You Will Learn
- Why 95% of AI Pilots Fail – And what the winning 5% do differently to achieve measurable ROI.
- The Power of Strategic Partnerships – How external models outperform in-house builds by 2X, according to MIT research.
- Foundations You Can’t Skip – The critical elements mid-market companies must have in place before scaling AI.
- The Premier PRIME Framework – How it helps mid-market companies move from AI vision to measurable business outcomes.
Key Speakers
Christa Heibel
Role: Founder & CEO, CH Consulting Group
With over 30 years of experience in customer experience strategy, AI readiness, and tech transformation, Christa has led initiatives for Microsoft, Nurisystem, and other notable companies. Her expertise bridges the gap between AI’s potential and real-world execution.
Ted Bernard
Role: Managing Principal of Invantage Group
Ted Bernard is the Managing Principal of Invantage Group, a customer engagement and growth strategy consulting firm. He brings 30+ years of leadership in customer experience, tech innovation, and operations. He has helped drive successful exits, led due diligence and funding decisions (>$400 MM in VC, PE, angel investments), and advises companies from startups to mid-market firms on uncovering opportunities, shaping solutions, and scaling growth.
Key Topics
AI Implementation
AI-Driven Solutions
AI-Powered Personalization
Strategic Partnerships for Success
Who Should Attend
Chief Information Officers (CIOs)
Chief Technology Officers (CTOs)
Directors of IT and Operations
AI/Tech Implementation Leads
IT and Technology Decision-Makers
CEOs, CFOs, COOs, and Operations Leaders in the mid-market companies



