Our Team
Meet the leaders that serve our people and clients
Executive Leadership Team
Ali Din
CEO
Ali has overall responsibility for the strategy and direction of Premier as the CEO. He has a blended background in technology, services and HR solutions.
Ali started his career in product management and then ecommerce. Later, as the senior vice president at a $1B dollar IT solutions provider, he oversaw the go-to-market across the U.S. He then served as the chief marketing officer at a business-to-business technology company that competed against Microsoft and Amazon Web Services and that was later acquired. He was recruited by ADP (Automatic Data Processing, Inc, NYSE: ADP), the largest global HR-technology and services provider, to help transform North American go-to-market across 5 business units.Prior to joining Premier in 2022, he was the global head of enterprise experience for Indeed, the world's largest recruiting platform and sister company to Glassdoor. At Premier, his role is to help develop the career of its professionals and to help the company become a seamless extension of its client’s business processes.
Ali graduated UCLA with a Bachelors in Economics and obtained his MBA from the Marshall Business School at the University of Southern California (USC).
David Shapiro
COO
David Shapiro is Premier’s Chief Operating Officer. As COO he is responsible for global delivery of high quality back office operations as well growing new and existing client relationships.
Prior to joining Premier, he held numerous senior level positions in the BPO industry including the following: President of HKT (formerly PCCW) Teleservices where he was responsible for a global Business Process Outsourcing organization with centers in the U.S., Latin America and the Philippines President & Founder of Source One Communications, a BPO/Call Center with locations in six countries. SVP, Sales & Marketing of Minacs, a $280 million BPO with operations in Canada, the US and Europe .Chief Sales Officer with Dialog Marketing, a Contact Center outsourcer with operations in the US and Panama. Global experience includes developing/building operations in the US, Canada, The Philippines, South Africa, Australia, China, Costa Rica, Panama and the UK .
Bob Franco
Head of Human Resources
Bob brings a wealth of experience and expertise to his role, overseeing global HR functions across all company facilities and sites.
With a proven track record in leadership, strategic implementation, and change management, Bob fosters a collaborative culture and emphasis on personal development across the enterprise.Prior to joining Premier, he played instrumental roles at renowned organizations such as American Express, Novartis, and Automatic Data Processing.
Beyond his corporate achievements, Bob has made significant contributions to academia, serving as a faculty member at Seton Hall University’s Stillman School of Business and holding the prestigious position of President at the New Jersey Association of Colleges and Employers.
His thought leadership has been recognized in several business and academic publications, as well as being featured in interviews on television and business-oriented websites. He’s also the author of "Corporate Storyteller: The Art of Noticing Things," showcasing his insights into effective communication within corporate settings. Bob earned a BA from Rutgers University and an MS from Stevens Institute of Technology.
Atif Ali
Head of IT
Atif oversees the design, implementation, and maintenance of IT infrastructure at Premier as Head of IT.
He has more than 20 years of experience in IT, back office, outsourcing, security, and compliance, with a proven track record of building and managing mission-critical IT systems.His knowledge and experience in security, network optimization, voice, and data privacy greatly contribute towards enhancing the company’s operational efficiency and maintaining the trust of clients by prioritizing data security and privacy.
Atif’s expertise is geared towards threat mitigation, incident response, access control, creating secure network architecture by implementing robust security protocols, ensuring compliance with industry standards, and safeguarding sensitive information. He is also responsible for implementing encryption, access controls, and privacy frameworks to protect both voice and data transmissions. Furthermore, his guidance in network optimization plays a pivotal role in enhancing performance, minimizing downtime, and streamlining operations to ensure the delivery of high-quality and cost-effective solutions to the clients of Premier.
Nabeel Pervaiz
Head of Finance and Administration
M Nabeel Pervaiz is the Head of Finance and Administration at Premier. He is a member of the Institute of Chartered Accountants of Pakistan and a Fellow member of the Association of Chartered Certified Accountants (UK) and a PWC Alumni.
He has an extensive experience of leading the finance departments of various organizations, where he helped contribute to the expansion, growth, and establishment of internal controls according to global best practices. In addition, he is also a certified specialist in best practices of corporate governance from Wharton Business School.Senior Leadership
CJ Stafford
President of North American Division, Premier NX
CJ's career is a testament to her inquisitive nature and flair for experimentation. After working as a Toxicologist and then moving into Public Relations, Healthcare Professional Marketing and Consumer Affairs for Johnson & Johnson, she pivoted into business, seamlessly blending scientific knowledge with an entrepreneurial spirit.
Sam Hooper
Vice President Operations – Asia
Sam Hooper is Premier’s Vice President of Asia Pacific, joined Premier in 2004. He was educated in the USA and has broad international management experience, which includes Logistics and Inventory Management with Furniture Expo in Dallas, Texas, and Customer Support and Contact Center Management experience with Telvista in Dallas, TX.
Sean Archer
Director Support Services
Sean Archer is the Director Support Services for Premier. Prior to that, he served as Assistant Director of Operations at Premier where he utilized his diverse skillset to drive strategic initiatives and delivered exceptional results.
Sean has more than a decade experience in Voice Operations, services related to contact centers, B2C Sales & lead generation along with Data Analysis. With a proven track record of success, he is poised to lead his team towards continued growth and success in the dynamic field of Support Services.Site Leaders
Adil Ibrahim
Senior Manager Operations
Adil Ibrahim is serving as Senior Manger Operations and since 2005 he is working with Premier, where he is responsible for operations, performance and results.
Adil Ibrahim has 17 years of operational leadership experience with BPO industry. Has worked with 12+ US Clients and now managing teams of 160+ employees. Clients onboarding, implementation and ensuring that all teams are performing well in order to meet clients’ objectives.
Kevin Schofield
Director, Canadian Operations
Kevin has been instrumental in the company’s establishment and successful expansion of operations in Canada. With deep industry experience spanning over two decades, particularly in the Consumer-Packaged Goods (CPG) industry, his philosophy centers on elevating customer satisfaction and cultivating enduring client relationships.
Leopoldo Mangilinan
Associate Site Director, Philippines
Leo is an accomplished operations leader with nearly 16 years of experience in the BPO industry.
He has excelled in various leadership roles, driving exceptional performance and fostering a culture of excellence. Leo's expertise lies in Leading Operations and driving Quality, he has consistently implemented strategies to optimize operational efficiency and ensure outstanding service delivery.With a vast background in handling diverse campaigns such as telco, retention, sales, and finance, Leo possesses a comprehensive understanding of the industry landscape, making him a valuable asset to the organization. Leo has a degree in Psychology.
Business Development Team
Sheraz Chaudhry
Head of Sales, Europe
As Head of Sales, Europe, Sheraz drives sales strategies, market expansion, client acquisition, and revenue growth, while developing and strengthening partnership alliances to position Premier NX as a leader in the European marketplace.
Atish Asghar
Business Development Manager
An innovative and results-driven professional, Atish brings over 20+ years of experience across both BPO (Business Process Outsourcing) and KPO (Knowledge Process Outsourcing). With expertise spanning key business functions such as Business Development, HR, Marketing, Operations, and Training & Quality, he has established himself as a versatile leader capable of driving impactful outcomes.