About Premier > Our Leadership

Our Team

Meet the leaders that serve our people and clients

Executive Leadership Team

Ali Din

Ali Din

CEO

Ali has overall responsibility for the strategy and direction of Premier as the CEO. He has a blended

background in technology, services and HR solutions.

Ali started his career in product management and then ecommerce. Later, as the senior vice president at a $1B dollar IT solutions provider, he oversaw the go-to-market across the U.S. He then served as the chief marketing officer at a business-to-business technology company that competed against Microsoft and Amazon Web Services and that was later acquired. He was recruited by ADP (Automatic Data Processing, Inc, NYSE: ADP), the largest global HR-technology and services provider, to help transform North American go-to-market across 5 business units.

Prior to joining Premier in 2022, he was the global head of enterprise experience for Indeed, the world's largest recruiting platform and sister company to Glassdoor. At Premier, his role is to help develop the career of its professionals and to help the company become a seamless extension of its client’s business processes.

Ali graduated UCLA with a Bachelors in Economics and obtained his MBA from the Marshall Business School at the University of Southern California (USC).
Atif Ali

Atif Ali

Head of IT

Atif oversees the design, implementation, and maintenance of IT infrastructure at Premier

as Head of IT. He has more than 20 years of experience in IT, back office, outsourcing, security, and compliance, with a proven track record of building and managing mission-critical IT systems.

His knowledge and experience in security, network optimization, voice, and data privacy greatly contribute towards enhancing the company’s operational efficiency and maintaining the trust of clients by prioritizing data security and privacy.

Atif’s expertise is geared towards threat mitigation, incident response, access control, creating secure network architecture by implementing robust security protocols, ensuring compliance with industry standards, and safeguarding sensitive information. He is also responsible for implementing encryption, access controls, and privacy frameworks to protect both voice and data transmissions. Furthermore, his guidance in network optimization plays a pivotal role in enhancing performance, minimizing downtime, and streamlining operations to ensure the delivery of high-quality and cost-effective solutions to the clients of Premier.
David Shapiro

Bob Franco

Head of Human Resources

Bob brings a wealth of experience and expertise to his role, overseeing global HR functions across all

company facilities and sites. With a proven track record in leadership, strategic implementation, and change management, Bob fosters a collaborative culture and emphasis on personal development across the enterprise.

Prior to joining Premier, he played instrumental roles at renowned organizations such as American Express, Novartis, and Automatic Data Processing.
Beyond his corporate achievements, Bob has made significant contributions to academia, serving as a faculty member at Seton Hall University’s Stillman School of Business and holding the prestigious position of President at the New Jersey Association of Colleges and Employers.

His thought leadership has been recognized in several business and academic publications, as well as being featured in interviews on television and business-oriented websites. He’s also the author of "Corporate Storyteller: The Art of Noticing Things," showcasing his insights into effective communication within corporate settings. Bob earned a BA from Rutgers University and an MS from Stevens Institute of Technology.
David Shapiro

David Shapiro

COO

David Shapiro is Premier’s Chief Operating Officer. As COO he is responsible for global delivery

of high quality back office operations as well growing new and existing client relationships.

Prior to joining Premier, he held numerous senior level positions in the BPO industry including the following: President of HKT (formerly PCCW) Teleservices where he was responsible for a global Business Process Outsourcing organization with centers in the U.S., Latin America and the Philippines President & Founder of Source One Communications, a BPO/Call Center with locations in six countries. SVP, Sales & Marketing of Minacs, a $280 million BPO with operations in Canada, the US and Europe .

Chief Sales Officer with Dialog Marketing, a Contact Center outsourcer with operations in the US and Panama. Global experience includes developing/building operations in the US, Canada, The Philippines, South Africa, Australia, China, Costa Rica, Panama and the UK .
M Nabeel Pervaiz

Nabeel Pervaiz

Head of Finance and Administration

M Nabeel Pervaiz is the Head of Finance and Administration at Premier. He is a member

of the Institute of Chartered Accountants of Pakistan and a Fellow member of the Association ofChartered Certified Accountants (UK) and a PWC Alumni.

He has an extensive experience of leading the finance departments of various organizations, where he helped contribute to the expansion, growth, and establishment of internal controls according to global best practices. In addition, he is also a certified specialist in best practices of corporate governance from Wharton Business School.
Paul Smith

Paul Smith

Head of Sales

Paul has over 35 years experience in technology and BPO services and products.

Senior Leadership

CJ Stafford

CJ Stafford

President of North American Division, Premier

CJ's career is a testament to her inquisitive nature and flair for experimentation. After working

Kevin Kevin Anderson

Kevin Anderson

General Manager Operations

Kevin Anderson is Premier’s General Manager of Operations and has been with the outsourcing

industry since 2002. Prior to joining Premier, Kevin was Director of Operations at Ovex Technologies.

He has been with Premier since 2004 and he has led the Operations management team in planning, developing and executing different procedures and strategies, running recruitment drives, designing and delivering general call center and client specific trainings.
David Shapiro

Sam Hooper

Vice President Operations – Asia

Sam Hooper is Premier’s Vice President of Asia Pacific, joined Premier in 2004. He

Sean Archer

Sean Archer

Director Support Services

Sean Archer is the Director Support Services for Premier. Prior to that, he served as Assistant Director

of Operations at Premier where he utilized his diverse skillset to drive strategic initiatives and delivered exceptional results.

Sean has more than a decade experience in Voice Operations, services related to contact centers, B2C Sales & lead generation along with Data Analysis. With a proven track record of success, he is poised to lead his team towards continued growth and success in the dynamic field of Support Services.
Talha Kamran

Talha Kamran

Head of Technology Practices

Talha Kamran is a seasoned leader in operations management, now serving as the Head of Technology

Usman Malik

Usman Malik

Head of Strategy

Muhammad Usman Malik is the Head of Strategy at Premier, bringing over a decade of diverse

Site Leaders

Adil Ibrahim

Adil Ibrahim

Senior Manager Operations

Adil Ibrahim is serving as Senior Manger Operations and since 2005 he is working with Premier,

where he is responsible for operations, performance and results.

Adil Ibrahim has 17 years of operational leadership experience with BPO industry. Has worked with 12+ US Clients and now managing teams of 160+ employees. Clients onboarding, implementation and ensuring that all teams are performing well in order to meet clients’ objectives.
Cathy

Cathy Guidi-Scherm

Director, CPG Contact Center Operations

Cathy has nearly 20 years of experience in the CPG (consumer packaged goods) industry

Kevin Scholfield

Kevin Schofield

Director, Canadian Operations

Kevin has been instrumental in the company’s establishment and successful expansion of operations

Leopoldo Mangilinan

Leopoldo Mangilinan

Associate Site Director, Philippines

Leo is an accomplished operations leader with nearly 16 years of experience in the BPO industry.

He has excelled in various leadership roles, driving exceptional performance and fostering a culture of excellence. Leo's expertise lies in Leading Operations and driving Quality, he has consistently implemented strategies to optimize operational efficiency and ensure outstanding service delivery.

With a vast background in handling diverse campaigns such as telco, retention, sales, and finance, Leo possesses a comprehensive understanding of the industry landscape, making him a valuable asset to the organization. Leo has a degree in Psychology.
Vivian Ni

Vivian Ni

Assistant Director Operations

Vivian Ni joined Premier in 2009 right after she earned her bachelor’s degree and has been

Saad Ali Sahi

Saad Ali Sahi

Senior Manager of Operations, Premier

Saad Ali Sahi serves as the Senior Manager of Operations at Premier.

Business Development Team

Jim Benjamin

Jim Benjamin

Head of Partnerships and Alliances

Jim is a seasoned leader with decades of expertise in the BPO and ARM industry. As the Head of

Ken Gary

Ken Gary

Business Development Director

Ken joined Premier as Director of Business Development, responsible for revenue growth

Michelle Pretty

Michelle Pretty

Director, Outsourcing Solutions CX

Michelle Pretty is Premier’s Director of Outsourcing Solutions and Strategic Account Manager.

Robert Woods

Robert Woods

Director, Outsourcing Solutions

Senior Outsourcing Strategist with a proven track record in Process Transformations dedicated

Sheryll Lin Lai

Sheryll Lin Lai

Solutions Architect

Sheryll is a seasoned professional with 15+ years of experience in BPO industry, excelling in managing