AI is Changing How People Discover, Decide, and Buy — Are You Ready?

A client-only executive briefing on how AI-driven search and evolving digital habits are reshaping consumer discovery and decision-making.

Over 50% of U.S. adults now use AI search over traditional web, reshaping how they discover and decide.

Live briefing + polls + scenarios + Q&A

Feb 17, 2026

3:00 – 4:00 PM EST

Why Attend

Consumer behavior is evolving in ways that directly impact conversion, retention, and customer acquisition cost. Most teams aren’t adapting fast enough.

In this briefing, you’ll learn:

  • How attention, discovery, and decision-making are shifting across digital touchpoints
  • What AI is changing about how customers research, evaluate, and choose
  • What most teams miss that causes strategies to underperform

  • The rise of “Super Users”, a small segment driving over half of eCommerce spend, and what it means for acquisition and retention strategy

What’s Changing

We’ll cover the shifts showing up across industries:

Discovery Is Moving Earlier

AI is influencing research and planning long before the final click, reshaping how customers narrow choices and build trust.

Journeys Are Fragmenting

Customers now move across more platforms with fewer default paths, increasing the cost of misalignment and inconsistency.

Expectations Are Compounding

Speed, clarity, and relevance are no longer differentiators — they’re baseline expectations across the entire journey.

What Most Teams Miss

Most setbacks happen when strategies are built on outdated behaviors:

01

Treating AI search like a channel, not a journey (influence starts earlier)

02

Optimizing only for traditional SEO while AI-generated answers reshape visibility

03

Measuring traffic but missing intent, engagement quality, and conversion paths

04

Over-indexing on demographics instead of behavior signals

Agenda

  • 01 The new consumer journey: what’s changing
  • 02 AI search and discovery: why it matters now
  • 03 What most teams miss (and how it shows up in performance)
  • 04 Live Q&A + discussion

Who Should Join

  • Marketing Growth Leaders
  • CX/Retention Experts
  • Digital, E-commerce/Product Managers
  • Operations Leaders

What To Expect

Client-only executive briefing. Interactive Q&A with insights, scenarios, and discussion.